We have just found out about another backfiring marketing stunt, this time it was Uniliver in Brazil. What they did was plant GPS trackers in boxes of detergents and then they were following the purchasers to their home address and giving out prizes. The purchasers didn’t know about the GPS trackers or the prizes when the purchased the product. We have seen this happen time and again with other companies and one of the golden rules for GPS and RFID is that no matter what the benefit to the consumer, there must always be informed consent.
