document.write('\x3cmeta http-equiv=\x22x-dns-prefetch-control\x22 content=\x22off\x22/\x3e\x3col class=\x22tumblr_posts\x22\x3e\x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eWas I wrong, about the Iphone and RFID\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eInteresting article posted today on \x3ca title=\x22Appleinsider.com\x22 href=\x22http://www.appleinsider.com/articles/11/04/20/apple_awarded_patent_for_rfid_tag_reader_in_touchscreen_devices.html\x22\x3eappleinsider.com\x3c/a\x3e pointing out that Apple has filed a patent on using a RFID reader in a touchscreen device. However it doesn\u2019t guarantee that you will see a RFID reader in a consumer\x26#8217;s iphone.\x3c/p\x3e\x0a\x3cp\x3eThere are other reasons why apple might have filed the patent. The most obvious one for me is to exploited the business need for mobile devices.\x3c/p\x3e\x0a\x3cp\x3eAs I have said in the past once I see cool apps using NFC in mobiles phones I will start believing the rumors about RFID in Iphone.\x3cbr/\x3e\x3cbr/\x3e\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eSex, RFID and intellectual property, words you never expect to see in the same sentence.\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eGlobeRanger has filed a lawsuit against Software AG for stealing its intellectual property(IP). GlobeRanger alleges that Software AG with two consultancies stole its IP and also illegally obtained a RFID contract with the US navy.\x3cbr/\x3e\x3cbr/\x3ePart of the allegations is that one of the consultants was sleeping with a US navy employee responsible for the procurement of RFID systems.\x3c/p\x3e\x0a\x0a\x3cp\x3e\x3ca title=\x22Computer World\x22 href=\x22http://www.computerworld.com/s/article/9215080/Lawsuit_alleges_cloak_and_dagger_conspiracy_by_Software_AG\x22\x3e\x3ca href=\x22http://www.computerworld.com/s/article/9215080/Lawsuit_alleges_cloak_and_dagger_conspiracy_by_Software_AG\x22\x3ehttp://www.computerworld.com/s/article/9215080/Lawsuit_alleges_cloak_and_dagger_conspiracy_by_Software_AG\x3c/a\x3e\x3c/a\x3e\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eApple made the right decision about NFC and the IPAD2\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eApple made the right decision about not putting a NFC reader in the IPAD2. At the moment there are no killer apps that would excite potential IPAD buyers.\x3c/p\x3e\x0a\x3cp\x3eApple has been hiring a lot of NFC experts and hopefully they are working on both hardware and cool NFC applications. If they can create some cool apps we may see NFC in the Iphone5 or the IPAD3.\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eImproving Customer Service to High Value Customers\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eThe Standard Chartered Bank is using RFID to improve customer service to it\x26#8217;s high value customers.\x3c/p\x3e\x0a\x3cp\x3eEach high value customer will be issued a RFID tag. When the customer enters the store the tag will be scanned. The tag scan will alert the branch manager to greet the customer. Stopping them from having to queue up.\x3c/p\x3e\x0a\x3cp\x3eIt\x26#8217;s an interesting idea.\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eRFID and Jails\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eA jail in Australia has stopped using \x3ca href=\x22http://www.zdnet.com.au/faulty-rfid-tags-taken-offline-in-prison-339309188.htm%22\x22\x3e RFID to track inmates due to battery issues\x3c/a\x3e. Every time a battery failed it sent an alarm. Staffs were being overwhelmed by the number of alarms.\x3c/p\x3e\x0a\x3cp\x3eOver the past year we have seen a number of RFID installations in jails/prisons that have failed to drive the expected business benefits. All the failed projects have focused on inmate tracking and knowing where the offender was at all time. The average cost of a RFID implementation is running at around 2.5 million dollars per 10,000 beds.\x3c/p\x3e\x0a\x3cp\x3eJails are tricky environments to install and use RFID, as the majority of jails are big concrete and steel buildings. The other big issue is that offenders do not want to be tracked and have lots of time to think about how to bypass the RFID system.\x3c/p\x3e\x0a\x3cp\x3eA global implementation of RFID across a jail may not be the best value for money at this time. I suspect that we will see a more targeted approach to RFID being implemented where the RFID is applied across a smaller number of inmates for a specific purpose.\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eBud Light, RFID and facebook\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eThe Bud Light Hotel, a promotional event hosted by Anheuser-Busch, Inc is using \x3ca href=\x22http://www.brandchannel.com/home/post/2011/01/26/Sneak-Peek-Bud-Lights-Super-Bowl-Spot.aspx\x22\x3eRFID\x3c/a\x3e to enable patrons to sign into a kiosk\x3ca href=\x22http://www.brandchannel.com/home/post/2011/01/26/Sneak-Peek-Bud-Lights-Super-Bowl-Spot.aspx\x22\x3e.\x3c/a\x3e\x3c/p\x3e\x0a\x3cp\x3eThe patrons have a RFID wristband which identifies them and enables them to automatically logon onto their facebook account.\x3c/p\x3e\x0a\x3cp\x3eThe kiosk allows the patrons to update their profile and send pictures to their account.\x3c/p\x3e\x0a\x3cp\x3eThe application of RFID to leisure will grow over the next few years, we have already seen it being used in ski passes and to identify art exhibits.\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eNew Item Level RFID group created\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp class=\x22MsoNormal\x22\x3eA number of organizations have branded together to develop guidelines for the implementation of item level RFID in retail. Voluntary Interindustry Commerce Solutions (VICS) and standards groups GS1 US and GS1 Canada are some of the associations involved.\x3c/p\x3e\x0a\x3cp class=\x22MsoNormal\x22\x3e\u00a0Hopefully guidelines will address the numerous privacy issues associated with deploying RFID at the item level.\x3c/p\x3e\x0a\x3cp\x3e\x3cspan\x3e\x3c/span\x3e\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eIphone and NFC(RFID)\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eThe \x3ca href=\x22\'http://www.cultofmac.com/iphone-5-will-enable-ambitious-remote-computing/66825%22\x22\x3ecult of Mac\x3c/a\x3e is reporting a rumor that Apple will be including a NFC (Near Field Communication) chip in version 5 of the Iphone. Apparently Apple has hired a number of NFC experts and has filed a number of patents.\x3c/p\x3e\x0a\x3cp\x3eThere have been a lot of rumors about the Iphone of which a small minority have turned about to be true. However we know that Nokia has committed to this technology for all of its smartphones from 2011.\x3c/p\x3e\x0a\x3cp\x3eSo we now have two key players who seem to be interested in NFC who own around 40% of the market for smartphones. RIM has also experimented with NFC and had a pilot project with Paypass last year.\x3c/p\x3e\x0a\x3cp\x3eI\x26#8217;m still waiting to see a killer application for NFC enabled smart phones until I see it I\x26#8217;m going to assume that all talk about NFC enables smartphones is vaporware.\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_video_post\x22\x3e\x0a                \x3cdiv class=\x22tumblr_video\x22\x3e\x0a                    \x3ciframe width=\x22400\x22 height=\x22299\x22 src=\x22http://www.youtube.com/embed/ffTbpmYapHo?wmode=transparent\x26autohide=1\x26egm=0\x26hd=1\x26iv_load_policy=3\x26modestbranding=1\x26rel=0\x26showinfo=0\x26showsearch=0\x22 frameborder=\x220\x22 allowfullscreen\x3e\x3c/iframe\x3e\x0a                \x3c/div\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_caption\x22\x3e\x0a                        \x3cp\x3eGreat basic explanation of RFID. I love the use of cut-outs instead of powerpoint.\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eBenefits Vs Privacy\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eWe have just found out about another backfiring marketing stunt, this time it was Uniliver in Brazil. What they did was plant GPS trackers in boxes of detergents and then they were following the purchasers to their home address and giving out prizes. The purchasers didn\x26#8217;t know about the GPS trackers or the prizes when the purchased the product. We have seen this happen time and again with other companies and one of the golden rules for GPS and RFID is that no matter what the benefit to the consumer, there must always be informed consent.\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a\x3c/ol\x3e');